Lead Optimization
Spend less, earn more. Reach the right homes with the right information
Palmetto’s lead prioritization tool turns a list of addresses into a prioritized list of sized opportunities, or even reaches out to customers on your behalf.
What can Lead Scoring do for me?
Palmetto’s Lead Scoring tool helps you save time and money by identifying which leads are most likely to convert—and on which products. By understanding the potential energy savings for any address, you can target the right customers with the right message, customized to their home.
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60+ home upgrades
Simulate savings for solar, storage, roofing, HVAC, insulation, EV, pool/hot tub, and more.
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Maximize your revenue
We size the value of each upgrade for each home, so you know the total value of the lead.
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No-lift outreach
Build your content with automatic insights into customer concerns, such as total energy bill and impact of each possible home upgrade.
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Spend smart
Only reach out to the homes worth your time (and theirs). You save, your customers save.
The Energy Intelligence Advantage
Palmetto’s unmatched Energy Intelligence software simulates the impact of any home upgrade on a customer’s energy bill. First, we leverage our massive proprietary dataset to build a digital twin of the home, exposing more than 60 detailed attributes such as details regarding the building’s roof, windows, insulation, HVAC systems, major appliances, and more. Next, we calculate how much energy and money a household could save through the home upgrades you offer. Together, this understanding of the current state of the home and its efficient potential provides a full picture of who is most likely to convert, and sizes potential revenue for each lead.
Turn addresses into dollars today
See what Energy Intelligence can do for you and your customers