Palmetto

Wisconsin

Solar Guide
Nathan Healy
Certified by Nathan Healy
Quality Solar Solutions Since 2011
Palmetto has served 20,000+ customers across 31 states with an approval rating over 85%.
01

Solar in Wisconsin

Considering home solar panels in Wisconsin? With electricity prices having increased 20% from 2020 to 2024, more homeowners are exploring renewable energy solutions to reduce their rising utility bills.

While Wisconsin ranks 31st nationally for residential solar installations, the Badger State’s solar potential is greater than many realize. Let’s discover how solar can work effectively for your Wisconsin home, regardless of our northern climate.

WISCONSIN by the Numbers

31st Most residential solar in the United States
15k Households have installed solar panels
~$6k Wisconsin average solar rebate savings
~$53k Wisconsin average savings over 25 years
02

Key Takeaways

  • Wisconsin homeowners can save an average of $53,389 over 25 years with solar panels, despite the state’s northern climate.
  • Solar installations typically pay for themselves in 8.7 years in Wisconsin, helped by the 30% federal tax credit and local incentives.
  • Rising electricity costs make solar increasingly attractive in Wisconsin, with rates having increased 20% from 2020 to 2024.
03

Palmetto Reviews

04

Solar Cost in Wisconsin

Looking to go solar in Wisconsin? Our calculator uses real installation data from Milwaukee, Madison, Green Bay, and across the state to provide accurate cost estimates for your home. Discover how affordable solar can be with Palmetto’s transparent, Wisconsin-specific pricing information.

System Size
Recommended System
6.38 kW
Typical for your home size in WI
This system size is designed to offset approximately 100% of the average electricity usage for a home of this size in Wisconsin.
Cost Breakdown
System Cost
$20,340
Federal Tax Credit (30%)
$-6,102
Final Cost
$14,238
Savings
Monthly Savings
Average utility bill reduction
$122
Payback Period
Break-even point
8.7 years
25-Year Savings
Total financial benefit
$53,389
05

Wisconsin Electricity Prices

Wisconsin homeowners face varying electricity costs across utility providers. In 2023, MGE and We Energies charged significantly above the state average of 16.90¢/kWh and national average of 16.0¢/kWh.

Higher rates from providers like MGE (19.7¢/kWh) and We Energies (19.0¢/kWh) reflect infrastructure investments and Wisconsin’s energy import needs. Even lower-cost providers like Xcel Energy still match the national average.

With Wisconsin electricity costs trending upward, solar offers price stability and potential savings. Converting free sunshine into electricity provides a reliable alternative to utility-provided power, regardless of which provider serves your home.

Wisconsin Utilities Electricity Rates

MGE
19.70¢
+23%
Xcel Energy
16.00¢
0%
We Energies
19.00¢
+19%
Alliant Energy
16.10¢
+1%
WPS
16.60¢
+4%
WI Average
16.90¢
+6%
US Average
16.0¢
06

Wisconsin Solar Incentives

Wisconsin homeowners can significantly reduce solar installation costs through various solar incentives in Wisconsin, including federal tax credits and state-specific programs.

These financial benefits include property and sales tax exemptions, Focus On Energy rebates offering up to $600, and net metering that allows you to offset utility bills with excess solar production.

Incentive programs frequently change, so research current offerings and act promptly to maximize your savings. Contact solar professionals to understand which benefits apply to your specific situation.

Save an average of

$6,102

in solar rebates in Wisconsin

INCENTIVE TYPE DESCRIPTION SOURCE
Residential Clean Energy Credit Federal tax credit A federal tax credit worth 30% the cost of a solar panel system in the year it’s installed Learn More
Property Tax Exemption State tax exemption No property taxes owed for the value solar systems add to your home. Learn More
Sales Tax Exemption State tax exemption Homeowners won’t pay Wisconsin’s 5% sales tax rate when you purchase solar panels. Learn More
Focus On Energy State program Homeowners receive a $300 rebate and potentially an additional $300 for “rural” installations. Learn More

The Residential Clean Energy Credit lets people claim a tax credit worth 30% the cost of a solar panel system in the year it’s installed. The credit can only be used against taxes you owe or have already paid that year, but any excess credit can be rolled over to future years.

The credit is broadly available, though there are a few restrictions — you must own the panels and they must be on a house you live in — so be sure to consult a tax professional about your situation.

Wisconsin’s Property Tax Exemption for solar energy systems allows homeowners to exclude the value of their solar installation from property tax assessments. This means when you install solar panels on your home, your property taxes won’t increase despite the added value to your property. The exemption applies to all components specifically part of the solar energy system that wouldn’t be present in a conventional energy setup.

To qualify, homeowners must complete and submit Form PR-303 (Energy System Exemption Request) to their local assessor by March 1. You’ll need to include supporting documentation such as system specifications, manufacturer information, and operating requirements. The exemption covers solar systems used for electricity generation, space heating, water heating, or a combination of these purposes. Remember that this is an ongoing exemption with no expiration date, but you must apply before the March 1 deadline to receive the exemption for that tax year.

Wisconsin offers a valuable Sales Tax Exemption for solar energy systems that can significantly reduce your upfront installation costs. This state tax incentive exempts you from paying state sales tax (5%) on the purchase of solar equipment that produces at least 200 watts of alternating current or 600 British thermal units per day. The exemption applies to solar panels, inverters, mounting hardware, and other components necessary for installation.

To qualify, your solar system must meet the minimum power production requirements and be used primarily for your home’s energy needs. There’s no expiration date on this incentive, making it available to all Wisconsin homeowners planning a solar installation. When purchasing a system, make sure your solar installer properly applies this exemption at the point of sale. This benefit works alongside other incentives like the federal solar tax credit, helping to make your transition to clean energy more affordable.

Focus on Energy’s Solar for Homes program offers Wisconsin homeowners cash rebates to help offset the cost of installing solar electric (photovoltaic) systems. This state program provides $300 per system for single-family homes, with an additional $300 bonus available for residents in qualifying rural ZIP codes, bringing the potential total to $600. For multifamily buildings, rebates can reach up to $25,000.

To qualify, your utility company must participate in Focus on Energy, and your solar system must meet specific requirements: minimum capacity of 0.5 kWDC, installation within 135 degrees of due south, panel tilt between 5-50 degrees, and less than 15% obstacle shading. The system must be grid-tied, installed behind the meter, and have at least a five-year warranty. For equipment installed in 2025, applications must be submitted within 60 days of installation, no later than August 31, 2025. Funding is limited and available on a first-come, first-served basis, so early application is recommended.

Wisconsin’s Net Metering program allows solar homeowners to receive credit for excess electricity their system sends back to the grid. When your solar panels produce more electricity than your home uses, your utility meter runs backward, and you receive credit on your bill. This program is available through Wisconsin’s major utilities including We Energies, Alliant Energy, and Madison Gas & Electric (MGE).

The financial benefit varies by utility. With We Energies and Alliant Energy, you receive full retail rate credit when your monthly production doesn’t exceed your usage. Any excess is credited at a lower avoided cost rate (approximately 3-7¢/kWh). MGE offers full retail rate credit for the first year, then determines your status as either a ‘net purchaser’ (continuing to receive full retail credit) or ‘net seller’ (receiving avoided cost rates for excess production). All utilities provide monthly settlement, with accumulated credits appearing on your bill until they exceed $100, at which point you can request payment by check.

Time-of-Use customers should note that on-peak and off-peak production and consumption are netted separately, with different credit rates depending on the time period. There are no specific eligibility requirements mentioned beyond being a customer of these utilities with a grid-connected solar system. This is an ongoing program with no mentioned expiration date, making it a reliable long-term benefit for Wisconsin solar homeowners.

Ready to start saving with solar?

Speak with a Palmetto solar expert to find out exactly how much you can save with Wisconsin incentives.

Get a Free Quote
07

Wisconsin Solar Irradiance

Solar panel production varies throughout the year based on daylight hours, weather patterns, and sun intensity. Despite Wisconsin’s seasonal climate, solar panels can thrive with proper installation, capturing abundant summer sun and reflecting winter light off snow for year-round energy production.

What Can the Average Wisconsin Solar System Power?

Summer Production (July)

54 kWh/day

In July, your 10 kW system could power:

  • 3.6 average Wisconsin homes (15 kWh/day per home)
  • or Run central AC for 18 hours AND power all other appliances
  • or Fully charge 5.4 Tesla Model 3 electric vehicles

Winter Production (December)

30 kWh/day

In December, your 10 kW system could power:

  • 2 average Wisconsin homes (15 kWh/day per home)
  • or Keep your home heating system running for 15 hours
  • or Fully charge 3 Tesla Model 3 electric vehicles

Annual Production

14,600 kWh/year

Over a year, your 10 kW system could:

  • Offset 10 tons of carbon dioxide emissions
  • or Equal the environmental benefit of planting 175 trees
  • or Save approximately $4,234 in electricity costs

Want to know exactly how much solar can power your home?

Get a personalized solar analysis based on your actual home, energy usage, and roof characteristics.

Get My Custom Estimate
08

Solar Installations in Wisconsin

Explore Wisconsin’s solar revolution through our interactive heatmap! We’ve meticulously tracked solar installations across the state, allowing you to discover how many of your neighbors have embraced clean energy. Click any hexagon to see the number of solar installations in that community.

09

Leasing Solar Panels

In Wisconsin, third-party ownership (TPO) models like traditional solar leases and Power Purchase Agreements are prohibited by major utilities including Wisconsin Electric Power (We Energies), Alliant Energy, and Madison Gas & Electric. However, Wisconsin homeowners can still benefit from alternative financing options without the upfront cost of purchasing.

Palmetto’s LightReach energy plan offers a worry-free solar experience with one inclusive price. Unlike traditional solar ownership, LightReach eliminates maintenance concerns and upfront costs while providing premium solar equipment, comprehensive project management, and installation services.

Since Palmetto owns and maintains the system, you enjoy immediate savings without responsibility for repairs or service. We even provide a 90% Production Guarantee, crediting you the difference if your panels underperform, giving you confidence in your clean energy investment without the typical ownership burdens.

Go solar without the investment

With LightReach, there are no investment costs to recoup, loan payments to manage, or maintenance needs to take on. As soon as your panels are active, your solar savings are too!

Learn More
10

Frequently Asked Questions

Yes, solar makes sense in Wisconsin despite its northern location. With electricity rates increasing 20% since 2020, solar offers significant savings – an average of $53,389 over 25 years with systems typically paying for themselves in 8.7 years.

Wisconsin homeowners benefit from the 30% federal tax credit, property tax exemptions, and Focus on Energy rebates. Even in winter, solar panels remain productive as snow reflection can actually enhance performance.

Yes, Wisconsin has net metering policies that vary by utility provider. The major utilities (We Energies, Alliant Energy, and Madison Gas & Electric) all offer monthly net metering where excess generation is credited at full retail rate until production exceeds usage in a month.

Any excess is typically valued at the lower avoided cost rate (3-7¢/kWh) and can roll over as a dollar amount. When accumulated credits exceed $100, customers can request payment by check.

Yes, solar panels typically increase home value in Wisconsin. According to a Zillow study, homes with solar panels sell for approximately 4.1% more than comparable homes without solar.

This value increase is protected by Wisconsin’s property tax exemption, meaning you won’t pay higher property taxes despite the increased home value. The appreciation is most significant for owned (not leased) systems that are relatively new and sized appropriately for the home.

In Wisconsin, the average cost of a residential solar system is $14,238 after the federal tax credit for a 6.38 kW system. Before incentives, systems typically cost around $3.19 per watt or about $20,340 total.

Your final cost will vary based on system size, equipment quality, roof complexity, and local installation costs. Most Wisconsin homeowners recover their investment in about 8.7 years through utility bill savings.

Yes, solar is financially worthwhile in Wisconsin. The average system pays for itself in 8.7 years while providing approximately $53,389 in savings over 25 years. Rising electricity costs (up 20% since 2020) make solar increasingly valuable.

With the 30% federal tax credit, property tax exemptions, and Focus on Energy rebates, Wisconsin homeowners can significantly reduce installation costs while gaining protection against future utility rate increases.

As a national solar provider with a strong local presence in Wisconsin, we at Palmetto offer industry-leading financing options and a reliable installation network. Our comprehensive approach includes transparent pricing, quality equipment, and excellent customer support.

Wisconsin homeowners choose us for our streamlined process, production guarantees, and long-term commitment to service. Our solar solutions are designed specifically for Wisconsin’s climate and utility requirements, helping Badger State residents maximize their clean energy investment.