Nathan Healy
Certified by Nathan Healy
Updated: June 2026
Quality Solar Solutions Since 2011
Palmetto has served 20,000+ customers across 31 states with an approval rating over 85%.
About Nathan Healy

Nathan Healy is a Vice President at Palmetto, where he helps homeowners cut through the confusion around solar and figure out whether it actually pencils out for their home, roof, and budget. With energy prices climbing and the federal incentive landscape shifting, his focus is simple: give people a straight, honest answer instead of a sales pitch.

He reviews Palmetto’s local solar guides so the costs, incentives, and utility details on this page reflect what’s really happening in your area.
He believes in solar so much, that he had Palmetto install solar on his own parents’ house, the home he grew up in.

01

Solar in Wisconsin

Wisconsin electricity rates have climbed 20% since 2020 — and at 17.22 cents per kWh, they’re now above the national average of 16.6 cents. It’s no surprise that more homeowners across the state are turning to solar to take back control of their energy bills.

If you’re exploring home solar panels for the first time, this guide is built for you. Palmetto has helped homeowners across Wisconsin navigate the switch to solar — and we’ll walk you through exactly what to expect.

WISCONSIN by the Numbers

31st Most residential solar in the United States
15k Households have installed solar panels
4.5 Average daily peak sun hours
~$93k Wisconsin average savings over 25 years
02

Wisconsin Solar Panel Cost

Wondering what solar actually costs in Wisconsin? This calculator uses real installation data from Palmetto customers across the state — from Milwaukee and Madison to Green Bay and beyond. See your estimated monthly lease payment through our LightReach program (no upfront cost required), or explore a cash purchase option. Both are shown so you can compare.

System Size
This system size is designed to offset approximately 100% of the average electricity usage for a home in Wisconsin.
Recommended
System
11.11 kW
Typical for your home size in WI
Your Monthly Payment
Estimated monthly cost with LightReach
$142/mo
As low as
$142/mo
Why Lease Solar?
Following the 2025 Big Beautiful Bill, the federal 30% solar tax credit is no longer available for cash purchases. With a LightReach lease, Palmetto owns the system and still qualifies for the commercial ITC — passing those savings through to you via lower monthly payments.
  • No upfront investment
  • Palmetto handles all maintenance
  • 90% Production Guarantee
  • Comprehensive protection program included
03

Palmetto Reviews

04

Key Takeaways

  • Wisconsin electricity rates have risen 20% since 2020 — and are now above the national average, making solar a smart way to take control of your energy costs.
  • Palmetto’s LightReach lease lets you go solar with no upfront cost — a fixed monthly payment, and Palmetto handles all maintenance and includes a 90% Production Guarantee.
  • Wisconsin offers meaningful solar incentives including Focus on Energy rebates, a full sales tax exemption, and a property tax exemption on your home’s added solar value.
05

Wisconsin Electricity Prices

Wisconsin electricity rates are rising — and they’re already above the national average. Here’s what that means for your energy bill.

Since 2021, Wisconsin’s average electricity rate has climbed from 14.5¢ to 17.2¢ per kWh — a nearly 19% increase in just three years. That’s outpacing the national average, which rose from 13.7¢ to 16.5¢ over the same period.

Solar panels let homeowners generate their own electricity and reduce reliance on the grid. As Wisconsin utility rates continue to climb, producing your own clean energy becomes an increasingly practical long-term decision.

Programs like Palmetto’s LightReach make solar accessible with no upfront cost. You lease the system, lock in a low fixed monthly rate, and Palmetto owns, monitors, and maintains everything — helping you stay ahead of rising utility costs.

Price of Energy: Wisconsin vs National Average

10¢
20¢
30¢
13.7¢
14.5¢
15.0¢
15.6¢
16.0¢
16.9¢
16.5¢
17.2¢
2021
2022
2023
2024
US Average
Wisconsin

Wisconsin Area Utility Providers

Wisconsin’s electricity rates vary widely depending on your utility. Based on 2023 data — the most recent available — Madison Gas & Electric customers paid as much as 19.7¢ per kWh, well above the 2023 national average of 16.0¢.

MGE and We Energies (19.0¢) run higher due to aging grid infrastructure and regional fuel costs. Xcel Energy and Alliant Energy sit near the national average, while WPS lands at 16.6¢ — just above it.

When your rate exceeds the national average, every kilowatt-hour costs more. That’s why many Wisconsin homeowners explore solar — locking in a predictable monthly payment through Palmetto’s LightReach program instead of absorbing unpredictable utility rate increases.

Wisconsin Utilities Electricity Rates

Madison Gas & Electric
19.70¢
+23%
Xcel Energy
16.00¢
0%
We Energies
19.00¢
+19%
Alliant Energy
16.10¢
+1%
WPS
16.60¢
+4%
WI Average
16.90¢
+6%
US Average
16.0¢
06

Wisconsin Solar Incentives

Wisconsin homeowners have access to several meaningful solar incentives in Wisconsin — at both the state and utility level — that can help reduce the cost of going solar.

The Focus on Energy program offers rebates on solar and battery storage. Wisconsin also provides a full sales tax exemption on solar equipment and a property tax exemption on the added home value a solar system creates. Utilities across the state are required to offer net metering, so you earn bill credits for any excess energy your system sends to the grid.

Note: the federal 30% residential solar tax credit was eliminated in 2025. State and local incentives still apply. With a LightReach lease, Palmetto handles the commercial tax credit and passes savings through via lower monthly payments.

Incentive Type Description Source
Focus on Energy Residential Solar Rebate Rebate Wisconsin’s statewide Focus on Energy program offers residential solar rebates of $600 per kW, up to a maximum of $2,400 per system, significantly increased for 2026. Learn More
Focus on Energy Commercial & Non-Residential Solar Rebate Rebate Focus on Energy offers non-residential and commercial solar rebates of $600 per kW up to $2,400, plus $50 per kW for additional capacity, up to a maximum of $25,000. Learn More
Focus on Energy Battery Storage Rebate Rebate Focus on Energy offers a $600 rebate for battery storage systems paired with a solar installation. Learn More
Wisconsin Sales Tax Exemption for Solar Energy Systems Sales Tax Exemption Wisconsin provides a 100% state sales tax exemption on the purchase of solar energy systems, saving buyers the full 5% state sales tax on equipment costs. Learn More
Wisconsin Property Tax Exemption for Solar Energy Systems Property Tax Exemption Wisconsin law exempts the added property value from a solar installation from state property tax assessments, ensuring homeowners pay no additional property taxes due to their solar system. Learn More
Wisconsin Net Metering Net Metering All investor-owned and municipal utilities in Wisconsin are required to offer net metering, allowing solar customers to earn bill credits for excess electricity exported to the grid. Learn More
Federal Battery Storage Tax Credit (IRS Section 25D) Tax Credit Homeowners can claim a 30% federal tax credit for qualifying battery storage systems of 3 kWh or greater, even when installed independently of solar panels. Learn More
Milwaukee Shines Solar Loan Program Rebate Milwaukee homeowners can access low-interest solar loans of up to $20,000 with repayment terms up to 15 years through the Milwaukee Shines program. Learn More
USDA Rural Energy for America Program (REAP) Rebate USDA REAP grants cover up to 50% of eligible solar project costs for agricultural operations and rural small businesses in Wisconsin communities with populations of 50,000 or less. Learn More

Starting January 2026, Focus on Energy — Wisconsin’s statewide energy efficiency and renewable energy program — increased its residential rooftop solar rebate from a flat $300 per system to $600 per kilowatt (kW) of installed capacity, up to a maximum of $2,400 per system. This increase was made in direct response to the rollback of federal residential solar tax incentives. Funding is limited and awarded on a first-come, first-served basis, so applying early in the program year is strongly recommended.

To qualify, your system must be installed at a residential property (new or existing construction), have a capacity of at least 0.5 kWDC, be oriented within 135 degrees of due south, have a panel tilt between 5–50 degrees, and have less than 15% obstacle shading. Systems must be purchased and installed between January 1, 2026 and June 30, 2026 to be eligible under the 2026 program year. Applications must be submitted within 60 days of completed installation, no later than August 31, 2026.

Your installer must be a Focus on Energy Trade Ally — a certified contractor who meets the program’s training and insurance requirements. Only one rebate is paid per residential site per calendar year. Be sure to verify that your utility participates in Focus on Energy before proceeding, as not all Wisconsin utilities are part of the program.

Wisconsin’s Focus on Energy program significantly increased its commercial and non-residential solar rebates for 2026. Non-residential customers can now receive $600 per kW for the first portion of their system (up to $2,400), and then $50 per kW for any additional capacity, up to a total maximum rebate of $25,000. This is a major increase from the previous flat rate of $50 per kW and makes solar more financially accessible for businesses, nonprofits, and other non-residential property owners.

Agricultural producers are eligible for an additional $10,000 on top of the standard non-residential rebate, making this program especially valuable for Wisconsin farms investing in solar energy. As with residential rebates, funding is limited and distributed on a first-come, first-served basis each program year.

Only one rebate is paid per meter per calendar year for non-residential customers. Installers must be Focus on Energy Trade Allies, and all equipment must be new. Applications should be submitted promptly after installation to avoid missing the annual funding cap. Contact Focus on Energy at (800) 762-7077 or visit their website for current program details and to confirm your utility’s participation.

In addition to its solar panel rebates, Focus on Energy offers a $600 rebate for battery storage systems that are paired with a solar installation. This incentive has grown in popularity as Wisconsin homeowners increasingly seek backup power solutions for winter outages and grid reliability events.

The battery storage rebate is available alongside the residential or commercial solar rebate, meaning eligible customers can stack both incentives when installing a combined solar-plus-storage system. The battery must be installed in conjunction with a qualifying solar system to be eligible for this specific rebate under the Focus on Energy program.

As with all Focus on Energy rebates, funding is limited and available on a first-come, first-served basis. Your installer must be a Focus on Energy Trade Ally, and all equipment must be new. Contact Focus on Energy at (800) 762-7077 or visit their website to confirm current availability and program requirements before installation.

Under Wisconsin Statute § 77.54(57m), solar energy systems used to generate electricity or heat are fully exempt from Wisconsin’s 5% state sales tax. This exemption applies to all core system components — including solar panels, inverters, racking hardware, and batteries — providing an immediate upfront savings of 5% on the total equipment cost at the time of purchase.

To qualify, the system must generate at least 200 watts of AC power (the type used by household appliances) or 600 BTUs per day. This threshold is easily met by virtually any standard residential or commercial solar installation. Note that a standalone battery storage system may not qualify for the exemption unless it is sold directly as part of a primary solar panel system.

This exemption is automatic at the point of sale and does not require a separate application — your installer or equipment supplier should apply it when invoicing you. For more details, refer to the Wisconsin Department of Revenue’s Publication 207 on sales tax and renewable energy exemptions, or contact the Department of Revenue directly.

Under Wisconsin Statute § 70.111(18), the added assessed value attributable to a solar energy system is fully exempt from Wisconsin property taxation. This means that even though a solar installation typically increases your home’s market value, your annual property tax bill will not increase as a result of adding solar panels.

To claim this exemption, homeowners must submit documentation to their local assessor using the Wisconsin Department of Revenue’s PR-303 Energy System Exemption Request form. The common filing deadline is March 1 of the assessment year, so it’s important to file promptly after your system is installed. Your solar installer may be able to assist with the necessary system documentation.

This exemption is a powerful long-term financial benefit — over the life of a solar system (typically 25–30 years), avoiding property tax increases on the added home value can save homeowners thousands of dollars. The exemption applies statewide and is not limited by utility territory or income level.

Wisconsin law requires all investor-owned and municipal utilities to offer net metering to customers with solar and other qualifying generation systems. However, Wisconsin does not have a single statewide credit rate — the crediting method, system size limits, and rollover rules vary by utility. Interconnection is governed by Wisconsin Administrative Code Chapter PSC 119, updated effective May 1, 2024. It’s important to review your specific utility’s tariff before installing.

The major utilities operate as follows: Xcel Energy (Northern States Power) offers the strongest policy — retail-rate credits for systems up to 100 kW, with month-to-month rollover and an annual cash-out on January 1. We Energies covers systems up to 300 kW but credits excess generation at the lower avoided cost rate with no month-to-month retail rollover. Wisconsin Power and Light (Alliant Energy) and Wisconsin Public Service (WPS) both cover systems up to 20 kW and credit excess generation at the avoided cost rate, with a check issued when credits exceed $100.

Because net metering policies vary significantly across Wisconsin’s utilities, it’s essential to work with an experienced local installer who understands your specific utility’s rules. Municipal utilities and electric cooperatives may have their own unique policies. Contact your utility directly or visit the Wisconsin Public Service Commission’s website at psc.wi.gov for interconnection guidance and utility-specific tariff information.

Under the federal Residential Clean Energy Credit (IRS Section 25D), as updated by the Inflation Reduction Act, homeowners can claim a 30% tax credit for qualifying battery storage systems with a capacity of 3 kilowatt-hours (kWh) or greater. Importantly, this credit applies to standalone battery storage systems — batteries do not need to be paired with solar panels to qualify. This credit is available for systems placed in service through December 31, 2032.

Eligible costs include the battery unit itself, inverters, wiring, mounting hardware, and labor costs for on-site installation. The 30% credit is applied directly against your federal income tax liability, making it one of the most valuable incentives available for battery storage in Wisconsin in 2026, particularly given the expiration of the residential solar ITC.

To claim the credit, file IRS Form 5695 with your federal tax return for the year the system is placed in service. Note that this is a non-refundable credit — it can reduce your tax liability to zero but will not result in a refund for any excess amount (though unused credits may be carried forward). Consult a tax professional to confirm your eligibility and maximize your benefit.

The Milwaukee Shines program is a City of Milwaukee initiative designed to accelerate solar adoption in the Milwaukee area. Among its offerings is a low-interest solar loan program that provides up to $2 million in total loan funding for eligible Milwaukee homeowners. Loans range from $1,000 to $20,000, with repayment terms of up to 15 years and a fixed interest rate as low as prime + 1.50%.

The program is available to City of Milwaukee homeowners of 1–3 unit, owner-occupied residential properties. In addition to financing, Milwaukee Shines also organizes group-buy programs that leverage collective purchasing power to negotiate lower equipment and installation costs for participating homeowners — a benefit that can meaningfully reduce the upfront cost of going solar.

To apply or learn more about current loan rates and availability, visit the City of Milwaukee’s official program page or contact the Milwaukee Department of Neighborhood Services. This program is specifically for Milwaukee residents and is separate from the statewide Focus on Energy rebate program — eligible homeowners may be able to take advantage of both.

The USDA Rural Energy for America Program (REAP) provides grants and loan guarantees to agricultural producers and rural small businesses that invest in renewable energy systems, including solar. Grants can cover up to 50% of eligible project costs, making this one of the most generous solar incentives available to qualifying Wisconsin applicants. To be eligible, the business or farm must be located in a rural area with a population of 50,000 or less.

Eligible applicants include farmers, ranchers, and rural small business owners. Eligible costs include solar PV equipment, installation labor, and related infrastructure. Both new solar installations and energy efficiency improvements may qualify. Applications are accepted on a rolling basis, but funding is competitive and subject to annual appropriations, so applying early is advisable.

Wisconsin agricultural producers can stack REAP grants with the Focus on Energy agricultural rebate (up to an additional $10,000) for significant combined savings. To apply, contact your local USDA Rural Development state office in Wisconsin or visit the USDA Rural Development website for current application guidelines, deadlines, and funding availability.

Ready to go solar with no money down?

Speak with a Palmetto solar expert about LightReach leasing and Wisconsin incentives.

Get a Free Quote
07

Wisconsin Solar Irradiance

Solar panel production varies throughout the year based on daylight hours, weather patterns, and sun intensity. Wisconsin’s cold winters and snowy skies may seem limiting, but ample summer sun and cool temperatures actually boost panel efficiency — making solar a smarter choice than most expect.

What Can the Average Wisconsin Solar System Power?

Summer Production (July)

51.0 kWh/day

In July, your 10 kW system could power:

  • 3.6 average Wisconsin homes (15 kWh/day per home)
  • or Run central AC for 18 hours AND power all other appliances
  • or Fully charge 5.4 Tesla Model 3 electric vehicles

Winter Production (December)

20.7 kWh/day

In December, your 10 kW system could power:

  • 2 average Wisconsin homes (15 kWh/day per home)
  • or Keep your home heating system running for 15 hours
  • or Fully charge 3 Tesla Model 3 electric vehicles

Annual Production

13329 kWh/year

Over a year, your 10 kW system could:

  • Offset 10 tons of carbon dioxide emissions
  • or Equal the environmental benefit of planting 175 trees
  • or Save approximately $4,234 in electricity costs

See how affordable solar leasing can be for your home

Get a personalized LightReach quote based on your home, energy usage, and roof — no upfront cost required.

Get My Custom Estimate
08

Solar Installations in Wisconsin

We’ve mapped thousands of real solar installations across the U.S. — and we’re excited to share what’s happening right here in Wisconsin. Use the interactive map below to explore your area and see just how many of your neighbors have already made the switch to clean energy. Your community may be further along than you think!

09

Go Solar with LightReach — No Upfront Cost

For Wisconsin homeowners, Palmetto’s LightReach energy plan is the most accessible way to go solar today. Important note: third-party ownership (TPO) models — including traditional solar leases and PPAs — are currently prohibited by Wisconsin’s three largest utilities: We Energies, Alliant Energy, and Madison Gas & Electric. That means standard lease or PPA products from other providers may not be available to you. LightReach operates differently — it’s an all-inclusive energy plan managed solely by Palmetto Finance, designed to work within these constraints.

With LightReach, there’s no upfront cost. Palmetto designs, installs, and maintains your system — handling everything from permitting and solar mapping to premium black panels and high-efficiency inverters. Since Palmetto owns the system, all maintenance and service are covered at no cost to you. You simply pay a predictable monthly amount and start saving. Learn more about how leasing compares to buying.

LightReach also includes a 90% Production Guarantee — if your system underperforms, Palmetto credits you the difference — plus a comprehensive protection program for true peace of mind. With the federal residential solar tax credit no longer available for cash purchases, LightReach is now the smartest, lowest-risk path to solar for most Wisconsin homeowners.

Go solar without the investment

With LightReach, there are no investment costs to recoup, loan payments to manage, or maintenance needs to take on. As soon as your panels are active, your solar savings are too!

Explore LightReach Leasing
10

Frequently Asked Questions

Yes, Wisconsin requires all investor-owned and municipal utilities to offer net metering. However, there is no single statewide credit rate — the crediting method, system size limits, and rollover rules vary by utility. Interconnection is governed by Wisconsin Administrative Code Chapter PSC 119, updated May 1, 2024.

Policies differ significantly: Xcel Energy offers retail-rate credits with annual cash-out; We Energies credits at the lower avoided cost rate; Alliant Energy (WPL) and Wisconsin Public Service (WPS) also credit at avoided cost. Always review your specific utility’s tariff at psc.wi.gov before installing.

Yes — but only if you own your solar panel system outright. Research from Zillow shows that homes with solar panels sell for approximately 4.1% more than comparable homes without them. For a $300,000 Wisconsin home, that could mean roughly $12,300 in added value. Wisconsin also offers a property tax exemption on that added value, so your tax bill won’t increase.

However, this home value benefit applies to purchased or owned systems only. With a leased system — like Palmetto’s LightReach plan — the panels are owned by Palmetto, not you. When selling, the buyer would need to assume the lease agreement, which can affect the resale process differently than an owned system.

For Wisconsin homeowners, the most accessible way to go solar is through Palmetto’s LightReach lease — with no upfront cost and a low fixed monthly payment starting around $142/month. Palmetto owns and maintains the system, includes a 90% Production Guarantee, and passes through commercial tax credit savings via lower payments.

For those considering a cash purchase, a typical 11 kW system runs approximately $34,173. Note that the federal 30% residential solar tax credit was eliminated under the 2025 federal law change. Use the calculator above for personalized Wisconsin pricing.

With Palmetto’s LightReach program, you pay one simple monthly payment that covers everything — the solar panel system, installation, monitoring, maintenance, and a 90% Production Guarantee. There is no upfront cost. For a typical 11.11 kW system in Wisconsin, the estimated monthly lease payment is approximately $142/month.

Because Palmetto owns the system, it qualifies for the commercial Investment Tax Credit (ITC) — savings that are passed directly to you through lower monthly payments. Since the 2025 federal law eliminated the residential ITC for cash purchases, LightReach is now the most accessible path to solar for most Wisconsin homeowners.

Yes, solar makes sense for most Wisconsin homeowners. Electricity rates have climbed 20% since 2020 — now sitting at 17.2¢/kWh, above the national average. With 4.5 average daily peak sun hours and strong state incentives like Focus on Energy rebates, a full sales tax exemption, and a property tax exemption, the financial case is solid.

The upfront cost barrier has also been removed. Palmetto’s LightReach solar lease lets Wisconsin homeowners go solar with no money down — just a fixed monthly payment starting from day one. Palmetto owns and maintains the system, includes a 90% Production Guarantee, and handles everything so you can simply start saving.

Wisconsin offers several solar incentives that can reduce the cost of going solar. The statewide Focus on Energy program provides residential rebates of $600 per kW, up to $2,400, plus a $600 battery storage rebate. The state also provides a full 5% sales tax exemption on solar equipment and a property tax exemption on any home value added by a solar system. All major utilities are required to offer net metering, so you earn bill credits for excess energy sent to the grid.

Note: the federal 30% residential solar tax credit was eliminated in 2025. However, with a LightReach lease, Palmetto owns the system, claims the commercial investment tax credit, and passes those savings through via lower monthly payments — so leasing customers still benefit indirectly from federal incentives.

Palmetto is a top choice for Wisconsin homeowners looking to go solar. As a national company with a strong local install network, we’ve helped thousands of homeowners across the state — from Milwaukee and Madison to Green Bay — navigate the switch to clean energy with confidence.

We offer some of the most accessible financing in the industry. Our LightReach program lets you go solar with no upfront cost — we own and maintain the system, include a 90% Production Guarantee, and provide a comprehensive protection program. With Wisconsin electricity rates above the national average, LightReach is a smart, low-risk path to predictable energy savings.