Nathan Healy
Certified by Nathan Healy
Updated: November 2025
Quality Solar Solutions Since 2011
Palmetto has served 20,000+ customers across 31 states with an approval rating over 85%.
01

Solar in Wisconsin

Considering solar for your Wisconsin home? You’ve come to the right place. With electricity prices climbing 20% since 2020, Wisconsin homeowners are exploring solar panels for home use as a practical way to control energy costs.

This guide breaks down everything you need to know about solar installation in Wisconsin—from costs and incentives to how the process works.

WISCONSIN by the Numbers

31st Most residential solar in the United States
15k Households have installed solar panels
4.5 Average daily peak sun hours
~$71k Wisconsin average savings over 25 years
02

Wisconsin Solar Panel Cost

Our calculator uses real installation data from Wisconsin homeowners in Milwaukee, Madison, Green Bay, and beyond. Get a personalized cost estimate based on actual solar projects in your area—not national averages or guesswork.

System Size
This system size is designed to offset approximately 100% of the average electricity usage for a home in Wisconsin.
Recommended
System
8.51 kW
Typical for your home size in WI
Cost Breakdown
Your estimated investment
System Cost
$25,475
Cost Per Watt
$2.99/W
Final
Cost
$25,475
Savings
Your total financial benefit
Monthly Savings
Average utility bill reduction
$162
Payback Period
Break-even point
11.2 years
25-Year
Savings
$71,214
03

Palmetto Reviews

04

Key Takeaways

  • Wisconsin homeowners save an average of $71,214 over 25 years with solar panels, offsetting rising electricity costs.
  • State incentives like property tax exemptions and Focus On Energy rebates reduce upfront solar installation costs significantly.
  • Wisconsin receives 4.5 peak sun hours daily, providing excellent year-round solar energy production despite cold winters.
05

Wisconsin Electricity Prices

Understanding electricity costs helps Wisconsin homeowners make informed energy decisions. Here’s what the data shows about pricing trends in the state.

Wisconsin electricity rates have climbed from 14.5 cents per kWh in 2021 to 17.2 cents in 2024—an 18.6% increase in just three years. That’s faster than the national average growth rate.

Solar panels generate electricity at a fixed cost, protecting homeowners from these annual rate increases. Once installed, your system produces power at the same predictable rate for decades, regardless of utility price changes.

Over a typical 25-year lifespan, solar systems shield homeowners from projected rate increases while reducing reliance on the grid. This long-term price stability becomes increasingly valuable as traditional electricity costs continue their upward trajectory.

Price of Energy: Wisconsin vs National Average

10¢
20¢
30¢
13.7¢
14.5¢
15.0¢
15.6¢
16.0¢
16.9¢
16.5¢
17.2¢
2021
2022
2023
2024
US Average
Wisconsin

Wisconsin Area Utility Providers

Wisconsin’s electricity rates vary significantly by provider. Based on 2023 data, Madison Gas & Electric leads at 19.7¢ per kWh, while Xcel Energy matches the national average at 16.0¢ per kWh. Understanding your utility’s rates helps you evaluate energy alternatives.

MGE and WE Energies charge above both state (16.90¢) and national (16.0¢) averages, reflecting infrastructure investments and regional fuel costs. Xcel Energy and Alliant Energy remain closer to national rates, while WPS falls in the middle at 16.6¢ per kWh.

Higher electricity rates mean greater potential savings from solar. When you generate your own power, each kilowatt-hour offsets what you’d otherwise purchase from your utility. For MGE customers especially, this difference adds up significantly over a solar system’s 25-year lifespan.

Wisconsin Utilities Electricity Rates

MGE
19.70¢
+23%
Xcel Energy
16.00¢
0%
WE Energies
19.00¢
+19%
Alliant Energy
16.10¢
+1%
WPS
16.60¢
+4%
WI Average
16.90¢
+6%
US Average
16.0¢
06

Wisconsin Solar Incentives

Wisconsin offers several solar incentives in Wisconsin that help reduce installation costs. These state and utility programs make solar more accessible for homeowners.

Property and sales tax exemptions eliminate taxes on your solar investment. The Focus On Energy program provides cash rebates. Net metering allows you to receive credits for excess electricity your system generates, offsetting future bills.

Review the incentives table below to understand what’s available. Programs can change, so research current offerings and act when timing works for your household.

Incentive Type Description Source
Property Tax Exemption State tax exemption No property taxes owed for the value solar systems add to your home. Learn More
Sales Tax Exemption State tax exemption Homeowners won’t pay Wisconsin’s 5% sales tax rate when you purchase solar panels. Learn More
Focus On Energy State program Homeowners receive a $300 rebate and potentially an additional $300 for “rural” installations. Learn More

Wisconsin’s Property Tax Exemption allows homeowners to exclude the added value of renewable energy systems from their property tax assessment. When you install a qualifying solar, wind, biogas, or synthetic gas energy system, the increased value it adds to your home won’t increase your property taxes. This exemption applies to the equipment and components that go beyond what a conventional energy system would include, helping you save money each year on your property tax bill.

To qualify for this exemption, you’ll need to complete Form PR-303 and submit it to your local assessor by March 1st, along with supporting documents like energy system specifications, manufacturer information, and capacity details. The exemption covers systems used for electrical generation, space heating, water heating, or other energy purposes. Keep in mind that only the renewable energy components qualify—equipment that would be part of a standard conventional system is not included in the exemption. This is an ongoing annual benefit that continues as long as you own the system and your home.

Wisconsin’s Sales Tax Exemption eliminates the state’s 5% sales tax on qualifying solar energy equipment and the electricity it produces. This exemption applies to solar products that generate at least 200 watts of alternating current or 600 British thermal units (BTUs) per day. For a typical residential solar installation costing $25,000, this exemption saves homeowners approximately $1,250 in sales tax at the time of purchase.

To qualify, your solar equipment must meet specific technical requirements. Photovoltaic systems must have a standard test condition output rating of at least 250 watts of direct current and produce alternating current (typically through an inverter). The exemption covers solar panels, inverters, mounting hardware, and tracking equipment. It also extends to the electricity your system produces when sold directly to consumers, though this typically applies more to commercial operations than residential installations.

The exemption is claimed at the point of sale, so you’ll see the savings immediately when purchasing your system. If your contractor is installing equipment that becomes part of your real property, they can purchase the components tax-free and pass those savings to you. There are no application deadlines or sunset dates—this exemption remains available as long as the state statute is in effect. Keep in mind that this exemption only applies to state sales tax and doesn’t affect any local taxes that may apply in your area.

Focus on Energy is Wisconsin’s statewide energy efficiency and renewable energy program that offers cash rebates to homeowners who install solar electric (photovoltaic) systems. This program helps offset the upfront costs of going solar, making clean energy more accessible for Wisconsin residents. Single-family homeowners can receive a $300 rebate per system, and those living in eligible rural ZIP codes can receive an additional $300 bonus, bringing the total potential rebate to $600.

To qualify, your home must be served by a participating Wisconsin electric utility, and your solar system must meet specific technical requirements: at least 0.5 kW capacity, grid-tied installation, panels oriented within 135 degrees of due south with a tilt between 5-50 degrees, and less than 15% shading. The system must use equipment from Focus on Energy’s qualified equipment lists and be installed by a licensed professional contractor. You’ll need to complete an online reservation application before installation to reserve your rebate funds. For systems installed between July 1 and December 31, 2025, applications must be submitted within 60 days of installation, no later than January 31, 2026. Funding is limited and distributed on a first-come, first-served basis each year, so early application is recommended.

Net metering in Wisconsin allows you to receive credits on your electric bill for the excess solar energy your system sends back to the grid. How these credits work depends on your utility company and whether you produce more energy than you use each month.

For Wisconsin Electric Power (We Energies) and Alliant Energy customers, you’ll receive full retail rate credits (typically 11-15 cents per kWh) for solar energy that offsets your monthly usage. Any excess energy beyond what you use in a month earns credits at a lower avoided cost rate of approximately 3-7 cents per kWh, which rolls over month-to-month as a dollar amount. Once your accumulated credits exceed $100, you’ll receive a check payment. If you’re on a time-of-use rate plan, your energy purchases and sales are netted separately during peak and off-peak periods.

Madison Gas & Electric (MGE) customers receive full retail rate credits during their first year. After that, if you’re a “net purchaser” (consuming more from the grid than you export over 12 months), you’ll continue receiving full retail rate credits through 1:1 net metering. However, if you become a “net seller” (exporting more than you consume), excess monthly production will be credited at the lower avoided cost rate of approximately 3.8-4.3 cents per kWh. Your status as a net purchaser or net seller is evaluated monthly on a rolling 12-month basis. Like other utilities, you can request payment when credits exceed $100.

Net metering is available to solar customers across Wisconsin, though the specific terms vary by utility provider. There are no application deadlines, and the program remains available to new solar customers. Understanding your utility’s specific net metering structure will help you maximize the financial benefits of your solar investment.

Ready to start saving with solar?

Speak with a Palmetto solar expert to find out exactly how much you can save with Wisconsin incentives.

Get a Free Quote
07

Wisconsin Solar Irradiance

Solar panel production varies throughout the year based on daylight hours, weather patterns, and sun intensity. Wisconsin’s solar potential surprises many. Despite cold winters and variable weather, the state receives ample sunlight year-round. Seasonal variations affect production, but properly designed systems perform excellently here.

What Can the Average Wisconsin Solar System Power?

Summer Production (July)

51.0 kWh/day

In July, your 10 kW system could power:

  • 3.6 average Wisconsin homes (15 kWh/day per home)
  • or Run central AC for 18 hours AND power all other appliances
  • or Fully charge 5.4 Tesla Model 3 electric vehicles

Winter Production (December)

20.7 kWh/day

In December, your 10 kW system could power:

  • 2 average Wisconsin homes (15 kWh/day per home)
  • or Keep your home heating system running for 15 hours
  • or Fully charge 3 Tesla Model 3 electric vehicles

Annual Production

13329 kWh/year

Over a year, your 10 kW system could:

  • Offset 10 tons of carbon dioxide emissions
  • or Equal the environmental benefit of planting 175 trees
  • or Save approximately $4,234 in electricity costs

Want to know exactly how much solar can power your home?

Get a personalized solar analysis based on your actual home, energy usage, and roof characteristics.

Get My Custom Estimate
08

Solar Installations in Wisconsin

We’ve mapped every solar installation across Wisconsin to help you explore the clean energy movement in your community. Click any area to see how many of your neighbors have already made the switch to solar power.

09

Leasing Solar Panels

Wisconsin’s regulatory environment currently prohibits third-party ownership (TPO) arrangements like solar leases and Power Purchase Agreements. This means homeowners interested in solar need to purchase their systems outright, either with cash or through financing options like solar loans.

While TPO isn’t available in Wisconsin, purchasing your solar system offers distinct advantages. You own the equipment from day one, qualify for all available tax credits and incentives directly, and build equity in an asset that increases your home’s value. Solar loans make this accessible with monthly payments often lower than current utility bills.

For homeowners in states where TPO is available, Palmetto offers LightReach—an energy plan that includes design, installation, maintenance, and monitoring with no upfront costs. While Wisconsin residents can’t access LightReach currently, Palmetto’s purchase options provide comprehensive support including detailed solar mapping, premium panels, high-efficiency inverters, permitting, installation, and project management to ensure a smooth solar experience.

Go solar without the investment

With LightReach, there are no investment costs to recoup, loan payments to manage, or maintenance needs to take on. As soon as your panels are active, your solar savings are too!

Learn More
10

Frequently Asked Questions

Yes, solar makes sense for many Wisconsin homeowners. Despite cold winters, the state receives 4.5 peak sun hours daily, providing strong year-round production. With electricity rates rising 18.6% since 2021, solar offers predictable energy costs and long-term savings.

Wisconsin’s property tax exemption, sales tax exemption, and Focus On Energy rebates help reduce upfront costs. The average homeowner saves approximately $71,214 over 25 years while increasing home value and reducing grid dependence.

Yes, Wisconsin has net metering, though the specific terms vary by utility provider. All major utilities—We Energies, Alliant Energy, and Madison Gas & Electric—offer net metering programs that credit you for excess solar energy sent to the grid.

You’ll receive full retail rate credits for energy that offsets your monthly usage. Excess production beyond your consumption earns credits at a lower avoided cost rate (approximately 3-7 cents per kWh), which rolls over month-to-month. Once accumulated credits exceed $100, you’ll receive a check payment.

Yes, solar panels increase home value in Wisconsin. Research shows that homes with solar systems sell for approximately 4.1% more than comparable homes without solar. For a median-priced Wisconsin home, this translates to thousands of dollars in added value.

Wisconsin’s property tax exemption means you won’t pay additional property taxes on this increased value, making solar an even smarter investment. Buyers value the long-term energy savings and protection from rising electricity costs that solar provides.

The average cost for a solar installation in Wisconsin is approximately $25,475 for an 8.51 kW system, or about $2.99 per watt. This estimate is based on actual Palmetto installations across the state.

After applying Wisconsin’s sales tax exemption and Focus On Energy rebates, your upfront costs decrease. Most homeowners see monthly savings of around $162, with a payback period of 11.2 years and total savings of $71,214 over 25 years.

For most Wisconsin homeowners, solar is financially worth it. The average system costs $25,475 and saves approximately $71,214 over 25 years—a strong return on investment. With an 11.2-year payback period and monthly savings around $162, you’ll see positive cash flow for years.

Wisconsin’s rising electricity rates (up 18.6% since 2021) make solar increasingly valuable. Property tax exemptions, sales tax savings, and Focus On Energy rebates reduce upfront costs. Your system also increases home value by approximately 4.1% without raising property taxes.

At Palmetto, we bring a national company’s resources with a local focus to Wisconsin. We operate across 31 states with proven expertise in diverse climates and regulations, including Wisconsin’s unique requirements.

Our financing options stand out—we offer flexible solar loans and payment plans designed to fit different budgets. Combined with our experienced installation network and comprehensive support from design through activation, we make solar straightforward for Wisconsin homeowners.