Palmetto announced its acquisition of The Cool Down, the world’s most popular clean lifestyle platform. It’s a first-of-its-kind move that connects an audience looking to improve their lives and the planet with both greater opportunities to act on that desire and trusted information that makes action easy and understandable.
The Cool Down will maintain the editorial independence that’s made it such a trusted source for millions of readers. Now those readers will have direct access to the impactful, affordable, clean home energy solutions they’re looking for through the Palmetto home energy marketplace.
Here’s why this represents a huge step forward for The Cool Down’s audience and the clean home energy industry.
Enabling easy, impactful action for readers
The Cool Down’s mission — “Making it easy and rewarding to help yourself while helping the planet." — is the perfect complement to Palmetto’s aim of “leading the world toward a clean energy future."
The Cool Down has perfected the art of connecting interested readers with the information and solutions they’re seeking. It makes choosing clean living — from the food you eat to the clothes you wear to the car you drive — easy and understandable. With Palmetto, it’s better equipped than ever to connect readers to clean energy solutions at home that increase independence and reduce energy bills.
For TCD’s readers, the core experience remains. They will continue to see the authentic, independent content they trust across topics encompassing all things clean living.
But those readers are more and more interested in “saving money long-term by doing upgrades,” The Cool Down co-founder, Dave Finocchio, told Heatmap News. They’ll now have more direct access to solutions — from solar panels to heat pumps to home batteries — that fit that description.
"We're pairing trusted consumer education with real, accessible energy solutions,” Chris Kemper, Palmetto CEO, told Heatmap News.
It’s the same trusted information, with greater opportunities for action.
The acquisition by Palmetto is the first time a clean energy company has acquired a clean lifestyle media platform. It’s a natural pairing that helps solidify Palmetto’s role as a home energy marketplace, empowering consumers to help themselves and the planet and live a life where they can have it all.
