Our Mission

A Bold Mission: Leading the World Towards a Clean Energy Future

We are on a mission to stop climate change before we reach an irreversible tipping point. This requires urgency and change on a massive scale but technological advancements have put it within reach.

At Palmetto, we are fueling the rapid expansion of residential solar energy across the United States. How? By flipping the traditional solar industry model on its head. We've developed software products that help people, like you, to instantly calculate their monthly savings and put those savings within reach. Our decentralized network of solar sellers and installers allows homeowners to quickly access professional service and support while growing the clean energy economy in their local community.

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We are entering a New Utility Revolution.

The New Utility is a distributed, decentralized energy source. It’s on-site renewable energy, storage, and charging, and it is efficient. Today, there are hundreds of innovative technology products that, when combined through a single platform, can deliver a distributed, clean energy solution. Examples of clean energy technology include photovoltaic, geothermal, energy storage, smart thermostat, and energy efficiencies. The vision for the New Utility is to coordinate best-in-class technology and integrate all products into a single, simple software application.

View Full Statement by Chris Kemper, CEO
Photo of Chris Kemper, founder and ceo of Palmetto
I’m an environmentalist and a capitalist, an enigma to some (personally, I prefer eco-entrepreneur ninja). I believe that not only can a strong economy coexist with a healthy climate, but in order for climate change mitigation to be truly sustainable — it must.
Chris KemperPalmetto Founder & CEO

Our core values inform how we, as a team, work together toward our mission every day.

Customer Mindfulness

We are conscientious of and empathetic towards the needs of our customers. We take daily action to improve the overall customer experience.

Inclusion & Diversity

We are steadfast in our commitment to the advancement of inclusion and diversity of our people, ideas, thoughts, and acts. Mutual respect and embracing differences while connecting us together is the cornerstone of our culture.


We create practices that keep us disciplined in the pursuit of our goals. We favor consistency over intensity.


We build for the future. We set goals and plan backwards to reach them but stay nimble to accommodate and plan for change


We encourage our employees to focus on their well-being. This holistic approach cultivates our culture of passionate people.


We provide complete transparency to our colleagues, even when it’s uncomfortable. We trust their input and are unafraid to be vulnerable. Feedback helps build character and a better company.

OUR MISSION: Leading the world toward a clean energy future.

Our Economic Mission is to manage our company for sustainable financial growth, benefit local partners and communities, and make clean energy as affordable as fossil fuels.

Our Social Mission is to develop innovative tools to make the world and environment a better place by driving adoption of clean energy.

Our Product Mission is to make technological innovations to drive down clean energy costs and pass the savings on to our customers.

Here’s what drives us in our mission every day:

Corporate Policies & Business Practices

Integrating environmental, social, and governance policies into both our corporate policies and daily business practices is key to achieving our goal of providing affordable solar and eventually grid-parity costs to drive solar adoption across the country.

Our Business Model

As a 100% build partner model, our vision for a future powered by solar depends on the quality and reach of our partnerships. We’re committed to working with local build partners. We focus on helping partners grow their businesses with resources, training, and support.

Cost Transparency

We believe knowledge is power, and cost transparency is key. The consumer adoption of renewable energy and energy-efficient technologies in homes depends largely on price. We’re able to price systems below other competitors because we operate at a systems level.

Why We Believe This Approach Will Work

We believe that, given the opportunity to choose clean energy for the same cost as traditional energy, consumers will make the commitment to clean energy and our collective future.

Investing in Local Communities

Mitigating climate change is what we do every day.
Clean EnergyClean Energy

Solar Sister

Solar Sister is a female empowered entrepreneur program that focuses on the distribution of solar in developing countries. Palmetto partnered with them to expand the delivery of clean energy to homes across Africa.

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Land ConservationLand Conservation

Charleston Parks Conservancy

Charleston Parks Conservancy supports 20 parks that promote horticulture, including botanicals and edibles. The Community Garden Program is working to address food insecurity by supporting food banks.

Our Environmental Impact

Speaking of tangible metrics. Did you know that Palmetto’s clean energy projects have already had an environmental impact equivalent to...

54,552,797Trees Grown for 10 Years
8,189,328,777Fewer Miles Driven
3,650,281,441Fewer Pounds of Coal Burned

Calculations are based on forecasted 25-year energy production for every system installed and activated by Palmetto. Our work is just getting started. We hope you’ll partner with us to make an impact every single day!

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Palmetto is proud to be accredited by the BBB, confirming our commitment to make a good faith effort to resolve any consumer complaints.

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We partner with the best in the industry to cultivate a future powered by clean energy. Energize your career and grow your business:
Build partners installing solar panels on roof of house

Become a Build Partner

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Palmetto sales member meeting with two homeowners and providing quote on tablet

Become a Sales Member

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Solar power employee designing panel placement for their solar energy job.

Jobs at Palmetto

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Why Palmetto?

Since 2010, we’ve helped tens of thousands of homeowners across the US access clean solar energy with end-to-end solutions that promise results you can track and savings you can count on.

13 years in business

Thousands of clients served

Across 25 states

Partnered with thousands of clean energy experts throughout the US

85% of clients recommend our services*
*NPS Score

A+ Rating with the Better Business Bureau

The average Palmetto homeowner saves thousands over 25 years by going solar. Resources are precious. Why waste yours?

Estimate Your SavingsWhy Choose Palmetto?

As Featured In

Thrive Global
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Clean Energy & Solar FAQs

What is clean energy?

Clean energy is energy that is produced with methods that do not release greenhouse gasses or other pollutants. It can be generated from renewable resources like wind and solar.

Why is clean energy important?

Clean energy sources do not emit greenhouse gases in their energy generation processes. Resources like sunlight and wind are also inexhaustible.

What are the benefits of Clean Energy?

Clean energy reduces our reliance on fossil fuels and can help mitigate climate change by reducing the emission of greenhouse gases. In the United States, the majority of human-caused greenhouse gas emissions come from burning coal and other fossil fuels. A transition to renewable sources would reduce this significantly.

Are the terms “renewable energy” and “clean energy” interchangeable?

No, not all renewable energy methods are clean energy. For example, geothermal energy is renewable, but the process can have negative environmental impacts. By contrast, solar energy is considered both renewable and clean because solar installed on rooftops has little impact on the environment.

What is solar energy?

Solar energy is a clean, renewable energy source that converts energy from sunlight into electricity for your home using photovoltaic panels.

What are the benefits of solar energy as an energy source?

Using solar energy does not produce air pollutants or carbon dioxide. It helps reduce reliance on fossil fuels. -It’s renewable. The sun gives us the energy to power the world, and it won't run out. -It’s clean and carbon dioxide free. No greenhouse gas emissions are released when you use solar panels to create electricity. -It has low operating costs. Solar panels don't require any fuel to convert sunlight into electricity. -It prevents waste. Extra electricity can be stored in a battery or fed back into the electricity grid.

How do solar panels work?

Solar panels, also called photovoltaic or PV panels, consist of solar cells that are designed to capture sunlight and convert it into clean energy for your home. When sunlight hits your solar panel, the photons of energy are converted into DC (direct current) electricity, which can then be converted into AC (alternating current) electricity for use in your home. Solar panels are often grouped together to form a solar grid or solar array, allowing you to capture and harness the right amount of energy for your needs.

Are solar panels really worth it?

Yes! Whether you're looking to save money, save resources, or protect the natural environment from the effects of climate change, solar energy can be an effective way to tackle all three. Palmetto solar customers can save thousands over the lifetime of their solar energy systems. Meanwhile, the cost of grid electricity continues to increase. On the environmental front, an investment in solar energy allows you to dramatically decrease your carbon footprint and your reliance on fossil fuels. It’s also a great way to boost interest in clean technologies and the economies they support.

What is the solar market today in the United States?

More than 3% of electricity produced in the United States comes from solar energy. Over the past decade, the solar market has grown, on average, by 42% each year.

What are the limitations of solar energy?

The amount of sunlight that arrives at the earth's surface varies by location, time of day, season, and weather conditions. A large surface area is necessary to collect a useful amount of energy.

Where can I learn more about the Solar industry?