Our Mission

A Bold Mission: Leading the World Towards a Clean Energy Future

We are on a mission to stop climate change before we reach an irreversible tipping point. Yes, this requires large shifts by entire nations and entire populations. It requires urgency and change on a massive scale. But technological advancements have put it within reach.

At Palmetto, we are fueling the rapid growth of solar energy across the United States. How? By flipping the traditional solar industry model on its head. We invented software products to instantly help people, like you, see the cost-savings within their reach. We built a giant decentralized network of solar sellers and installers so that you can enlist a professional’s help to quickly and easily adopt clean energy.

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We are entering a New Utility Revolution.

Americans have always been innovative. In the 1800s, the advent of the electricity grid was a groundbreaking innovation, transitioning the world away from lanterns powered by whale blubber to entire buildings powered by coal and oil. But now we’ve discovered how to power electricity from free, infinite sources like sunshine and wind -- not shipped overseas from our military enemies, but renewable right here in our own backyards. The Old Utility guard wants to protect the massive investment they’ve already made in their infrastructure… Unfortunately, that mindset is costing the rest of us everything. Make no mistake about it, climate change costs us billions today and will cost us trillions tomorrow. There is always a time for innovation - and that time is now.

View Full Statement by Chris Kemper, CEO
Photo of Chris Kemper, founder and ceo of Palmetto
I’m an environmentalist and a capitalist, an enigma to some (personally, I prefer eco-entrepreneur ninja). I believe that not only can a strong economy coexist with a healthy climate, but in order for climate change mitigation to be truly sustainable — it must.
Chris KemperPalmetto Founder & CEO

Our core values inform how we, as a team, work together toward our mission every day.

Customer Mindfulness

We are conscientious of and empathetic towards the needs of our customers. We take daily action to improve the overall customer experience.

Inclusion & Diversity

We are steadfast in our commitment to the advancement of inclusion and diversity of our people, ideas, thoughts and acts. Mutual respect and embracing differences while connecting us together is the cornerstone of our culture.


We create practices that keep us disciplined in the pursuit of our goals. We favor consistency over intensity.


We build for the future. We set goals and plan backwards to reach them but stay nimble to accommodate and plan for change


We encourage our employees to focus on their well-being. This holistic approach cultivates our culture of passionate people.


We provide complete transparency to our colleagues, even when it’s uncomfortable. We trust their input and are unafraid to be vulnerable. Feedback helps build character and a better company.

OUR MISSION: Leading the world toward a clean energy future.

Our Economic Mission is to manage our company for sustainable financial growth, benefit local partners and communities, and make clean energy as affordable as fossil fuels.

Our Social Mission is to develop innovative tools to make the world and environment a better place by driving adoption of clean energy.

Our Product Mission is to make technological innovations to drive down clean energy costs and pass the savings on to our customers.

Here’s what drives us in our mission every day:

Corporate Policies & Business Practices

Integrating environmental, social and governance policies into both our corporate policies and daily business practices is key to achieving our goal of providing affordable solar and eventually grid-parity costs, to drive solar adoption across the country.

Our Business Model

As a 100% build partner model, our vision for a future powered by solar depends on the quality and reach of our partnerships. We’re committed to hiring local build partners and focus on helping smaller partners build their businesses with comprehensive resources, training, guidance, and key financial benefits.

Cost Transparency

We believe knowledge is power and cost transparency is key. The consumer adoption of renewable energy and energy efficiency technologies in homes is all about price. We’re able to price systems below other competitors because we operate at a systems level.

Why We Believe This Approach Will Work

We believe that given the opportunity to choose clean energy for the same cost as traditional energy, consumers will make the commitment to clean energy and our collective future.

Investing in Local Communities

Mitigating climate change is what we do everyday with our work through Palmetto.
Clean EnergyClean Energy

Solar Sister

Solar sister is a female empowered entrepreneur program that focuses on the distribution of solar in developing countries. Palmetto partnered with them to expand the delivery of clean energy to homes across Africa.

Read articleLearn More
Land ConservationLand Conservation

Charleston Parks Conservancy

Supports 20 parks promoting horticulture including botanicals and edibles. The Community Garden Program is working to address food insecurity by supporting food banks.

Our Environmental Impact

Speaking of tangible metrics. Did you know that Palmetto’s clean energy projects have already had an environmental impact equivalent to...

19,120,077Trees Grown for 10 Years
2,825,522,457Fewer Miles Driven
1,263,232,423Fewer Pounds of Coal Burned

Our work is just getting started. We hope you’ll partner with us to make an impact every single day!

Chris vs. Sean: A real sit-down with Chris Kemper, CEO and Sean Hayes, President.
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Palmetto is proud to be accredited by the BBB, confirming our commitment to make a good faith effort to resolve any consumer complaints.

Join us

We partner with the best in the industry to cultivate a future powered by clean energy. Energize your career and grow your business:
Build partners installing solar panels on roof of house

Become a Build Partner

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Palmetto sales member meeting with two homeowners and providing quote on tablet

Become a Sales Member

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Solar power employee designing panel placement for their solar energy job.

Jobs at Palmetto

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Why Palmetto?

Since 2010, we’ve helped thousands of homeowners across the US access clean solar energy with end-to-end solutions that promise results you can track and savings you can count on.

11 years in business

Thousands of clients served

Across 23 states

Partnered with thousands of clean energy experts throughout the US

85% of clients recommend our services*
*NPS Score

A+ Rating with the Better Business Bureau

The average Palmetto homeowner saves thousands over 25 years by going solar. Resources are precious. Why waste yours?

Estimate Your SavingsWhy Choose Palmetto?

In the news | 12.21.20 | Chris Kemper


3 Steps to Becoming a More Sustainable Business

It's a long game, but one worth playing.

Read ArticleView All News

In the news | 12.14.20 | Penny Bauder

Thrive Global

5 Things We Must Do To Inspire The Next Generation

Take small actions that add up to a big impact — Recycle and take kids to the recycling yard so they can see how items are processed. Participate in beach sweeps or community clean up days. As part of my series about what we must do to inspire the next generation about sustainability and the environment.

Thrive Global

In the news | 11.23.20 | Chris Kemper


The Remote Work Revolution: How to Embrace Change, Work Freely and Do More

In the age of Covid-19, the work-from-home phenomenon has become a reality for anyone who can do their job with decent internet.


In the news | 10.27.20 | Tom Rand


Palmetto - Disrupting the Disruptors

ArcTern's recent ivestment in Palmetto, a residential solar and energy services platform, is about a whole lot more than putting more panels on more rooftops.


In the news | 10.01.20 | Mike Switzer


Expanding Clean Energy From SC

Mike Switzer interviews Chris Kemper, founder and CEO of Palmetto in Charleston, SC


In the news | 08.05.20 | Eric Wesoff

PV Magazine

Palmetto lands $29 million for residential solar sales software and home energy spend

Palmetto, a Charleston, S.C.-based software company focused on home energy spend, landed $29 million in Series B funding from investors including Evergy Ventures, Arctern Ventures, Shell Ventures, Greycroft, Lerer Hippeau, Box Group, Falkon Ventures and the Leto Family Office. Greycroft led Palmetto’s Series A round in 2018. Palmetto is a software and fulfillment platform focused on helping consumers understand their energy finances. The startup pairs homeowners with solar power and energy storage providers and looks to improve the ease of financing and installation.

PV Magazine

In the news | 08.05.20 | Mary Katherine Wildeman

The Post and Courier

Charleston Solar-Tech Business Raises $29M to Fuel Future Growth

Backers include Greycroft Partners, which was part of previous round of funding in 2018. Will Szczerbiak, a principal with the New York-based firm, said in a statement that Palmetto has “the best platform to bring renewable energy products and services to market. 'The potential for rooftop solar and the electrification of homes in the U.S. is huge and the competitive landscape is fairly fragmented with just a few dominant players,' said Robert Linck, chief investment officer at Shell Ventures.

The Post and Courier

In the news | 08.05.20 | David Dykes

Greenville Business Magazine

Charleston Firm Continues To Innovate To Address Climate Change

Charleston-based Palmetto, a software, energy-focused company, said it has completed a $29 million Series B raise with investors from a range of sectors including energy, financial technology and software.

Greenville Business Magazine

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Clean Energy & Solar FAQs

What is clean energy?

Clean energy is energy that is produced with methods that do not release greenhouse gasses or other pollutants. It can be generated from renewable resources like wind and solar.

Why is clean energy important?

Clean energy sources do not emit greenhouse gases in their energy generation processes. They are inexhaustible.

What are the benefits of Clean Energy?

Clean Energy reduces our reliance on Fossil Fuels. It can help mitigate climate change by reducing emissions. In the United States, about a third of emissions come from Coal and other Fossil Fuels. A transition to renewable sources would reduce this significantly.

Are the terms “renewable energy” and “clean energy” interchangeable?

No, not all renewable energy methods are clean energy. For example, Geothermal is renewable but the processing of it can have a negative environmental impact. By contrast, solar energy is considered both renewable and clean energy because solar installed on rooftops has little impact on the environment.

What is solar energy?

Solar energy is a clean, renewable energy source that converts energy from sunlight into electricity for your home using photovoltaic panels.

What are the benefits of solar energy as an energy source?

Using solar energy does not produce air pollutants or carbon dioxide. It helps reduce reliance on fossil fuels. -It’s Renewable. The sun gives us the energy to power the world and it won't run out. -It’s Clean and carbon dioxide free. No greenhouse gas emissions are released when you use solar panels to create electricity. -It has low operating costs. The process of solar panels converting sunlight into electricity does not require any fuel -Extra electricity can be stored in a battery or fed back into the electricity grid.

How do solar panels work?

Solar panels, also called photovoltaic or PV panels, consist of solar cells that are designed to capture the light and heat from sunlight and convert it into clean energy for your home. When sunlight hits your solar panel, the photons of energy are converted into DC (direct current) electricity, which is then converted into AC (alternating current) electricity for use in your home. Solar panels are often grouped together to form a solar grid or solar array, allowing you to capture and harness the right amount of energy for your needs.

Are solar panels really worth it?

Yes! Whether you're looking to save money, save resources, or protect the natural environment from the effects of climate change, solar energy is an effective way to tackle all three. Palmetto solar customers can save thousands over the lifetime of their solar energy systems—often earning credit on power they generate through net metering programs and recouping costs via various rebates and incentives. Meanwhile, the cost of grid electricity is only going up. On the environmental front, an investment in sustainable, solar energy allows you to dramatically decrease your carbon footprint and your reliance on fossil fuels. It’s also a great way to boost interest in clean technologies and the economies they support.

What is the solar market today in the United States?

The United States solar market has more than 2.5 million individual solar installations, ranging from home rooftop systems to large utility systems. Over the past decade, the solar market has grown, on average, by 49% each year.

What are the limitations of solar energy?

The amount of sunlight that arrives at the earth's surface varies depending on location, time of day, seasons, and weather conditions. A large surface area is necessary to collect a useful amount of energy.

Where can I learn more about the Solar industry?