PRINCIPLES

Through clearly and transparently defined organizational principles we provide rationale for decision-making.

Trust

We are in the trust business; we earn trust through transparency and follow-through.

Collaboration from the start

We bring in partners from other teams early. The best decisions come from shared context.

Assume good intent

We trust that people are trying to do the right thing for Palmetto and our customers.

Solutions-oriented

We focus on building the best solutions for our customers and help our partners deliver for them, too.

Accountability

We have an ownership mentality. We hold ourselves and each other accountable for our performance, behavior, and decisions. We’ve got each other’s backs; we help each other tackle challenges and drive results.

Creators of change

We build the future we want, then bring the industry with us. We anticipate market shifts and act before they arrive.

Data-driven

Data drives our decision-making. We think like scientists, studying what works and what doesn’t.

First-principles thinking

We don't accept "this is how it's done." We break problems down to the fundamental pieces and build solutions from there.

Debate with conviction, commit as one team

We challenge ideas directly and bring data and evidence to support our views. Healthy conflict is expected, not avoided. Once a decision is made, we align and execute with full commitment.

Move fast, learn fast

We bias toward action and are not afraid to take risks. We aim for progress over perfection, then iterate and improve as we learn. Speed to execution is a key competitive advantage.