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"Free Solar Panels" — What That Claim Actually Means

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Author

Andrew Blok

Electrification and Solar Writer and Editor

Editor

Andrew Giermak

Solar and Electrification Writer and Editor

A man installing solar panels on a shingle roof.

You've probably seen the ads. "Get free solar panels installed on your home!" Maybe someone knocked on your door and said the same thing. If it sounds too good to be true, your instinct to pause and ask questions is right.

Here's the short answer: solar panels are not free. The longer answer is that some financing options let you get them installed with no money down — and those options are legitimate, even if the way they're marketed isn't always.

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Free vs. zero upfront cost solar panels

The word "free" gets used because it moves people. A solar salesperson who says "you can go solar with zero upfront cost" is being accurate. One who says "you'll get free solar panels" is not.

The difference matters. When a company installs panels on your roof at no upfront cost, it's because they have a financial arrangement with you that takes one of a few different forms, each one involving ongoing payments or obligations.

Unfortunately, this kind of framing is common enough in the solar industry that it has made a lot of homeowners understandably skeptical of solar altogether. But the underlying financing products behind the pitch are real and, for the right home, they can deliver genuine savings.

The three zero down options and what they actually are

Solar with zero upfront cost comes in three forms.

Solar lease: A company installs solar panels on your roof and owns them. You pay a fixed monthly fee to use the electricity they produce. At the end of the lease term (typically 20 to 25 years, though some may have buyout options sooner), you may have the option to purchase the system, renew the lease, or have the panels removed. You never own the panels during the lease. Learn more about how leases work.

Power purchase agreement (PPA): Similar to a lease in that the company owns the panels. The difference is what you're paying for. With a PPA, instead of a flat monthly fee for the system, you pay for the electricity the panels produce, typically at a per-kilowatt-hour rate below what your utility charges. If your panels produce a lot, you pay more that month; if they produce less, you pay less. Some companies provide a “predictable PPA” where your monthly payment stays the same throughout the year. See how leases and PPAs compare.

Solar loan: In this case, you borrow money to purchase the solar system outright. You own the panels from day one, which might make you eligible for more incentives. You make loan payments rather than lease or energy payments. Once the loan is paid off, the system is yours free and clear.

None of these require money on the day of installation and can accurately be described as "zero down." But none of them are free.

Lease/PPA Loan Cash
Monthly payments Loan payments Balance due at activation
Leasing company owns the panels (buyout options available) You own the panels You own the panels
Covered maintenance and service included Maintenance and service additional Maintenance and service additional

How common is third-party solar ownership?

Leases and PPAs fall under a category called third-party ownership, meaning someone other than the homeowner owns the solar equipment. According to the Lawrence Berkeley National Laboratory's Tracking the Sun research program, third-party ownership reached as high as 59% of all residential solar installations in 2012. In 2024, the most recent year with available data, third-party ownership accounted for nearly 45% of residential installations. That's still a substantial portion of the market, which means leases and PPAs remain a mainstream way that homeowners go solar.

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Can zero-down solar actually save you money?

It can, but it always depends on your situation. The core idea is straightforward: if your remaining utility bill and monthly lease or PPA payment is lower than what you previously paid for electricity, you come out ahead. Whether that math works depends on your current electricity rate, how much your system produces, the terms of your agreement, and your utility bill before going solar. In many cases, the savings are real.

What zero-down solar doesn't do is eliminate your electricity bill entirely. You'll likely still have some utility bill, depending on your usage and how your system is sized.

A note on tax credits

You may have heard that the federal government offers a tax credit for solar installations. As of this writing, the federal residential solar tax credit no longer exists, but a separate tax credit available to leasing companies is in play if you lease or use a PPA. The company that owns the panels claims that credit, not you. It may help lower your monthly payment though.

How to evaluate a solar offer with clear eyes

If you're considering solar, here are a few practical questions to ask a solar installer before signing anything:

  • Is this a lease, PPA, loan, or purchase?
  • What are the total payments over the life of the agreement?
  • Does the contract include escalator clauses that raise your rate over time?
  • What happens if you sell your home?
  • Who owns the panels, and who is responsible for maintenance and repairs?

A reputable company will answer all of these questions without pressure. If someone is rushing you to sign, that's a reason to slow down.

Solar can meaningfully reduce electricity costs for a lot of homeowners. It's also a significant financial commitment that deserves the same careful consideration you'd give any major home decision. If you’re interested in solar panels, don’t look for free solar. Look for solar that works for your situation.

If you'd like to understand what solar might actually look like for your home, get a free estimate from Palmetto.

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Frequently asked questions

Are there any programs that give away solar panels for free? 

Truly free solar panels — given to homeowners at no cost with no ongoing financial obligation — are not a standard offering. Most "free solar" offers are leases or PPAs that require ongoing monthly payments.

What's the difference between a solar lease and a solar loan? 

With a lease, a third party owns the panels and you pay to use them. With a loan, you own the panels and make payments to pay off the purchase. Ownership matters for tax credits, home resale, and long-term savings. See a detailed comparison here.

Can I get solar panels with no money down? 

Yes. Solar loans, leases, and PPAs can all be structured with no upfront payment. "No money down" is accurate; "free" is not. You'll either have a monthly loan payment, a lease payment, or a per-kilowatt-hour energy rate depending on which option you choose.

Will solar panels eliminate my electric bill? 

No. Grid-tied solar homes still receive a utility bill, though it may be significantly lower. The amount depends on your system size, energy usage, local net metering policies, and your financing arrangement.

Is solar worth it if I'm not buying the panels outright? 

It can be. The key is whether the total cost of your lease, PPA, or loan is less than what you'd otherwise pay the utility over the same period. Running those numbers carefully before signing is the best way to know. A solar calculator or a quote from a reputable installer can help you compare.

Disclaimer: This content is for educational purposes only. Palmetto does not provide tax, legal, or accounting advice. Please consult your own tax, legal, and accounting advisors.

Author

Headshot of Andrew Blok.

Andrew Blok

Electrification and Solar Writer and Editor

Andrew has written about solar and home energy for nearly four years. He currently lives in western Colorado where you might run into him walking his dog and birding. He has degrees in English education and journalism.

Editor

A picture of Andrew Giermak.

Andrew Giermak

Solar and Electrification Writer and Editor

Andrew joined Palmetto in Charlotte in August 2024. His writing work includes about six years’ experience in HVAC, home products, and home energy. Going back almost to the 20th century, he worked in local sports and news journalism.

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